In the world of luxury watches, few brands are as revered as Rolex. The Swiss watchmaker has been in business since 1905, and their timepieces are coveted by collectors and enthusiasts alike. While Rolex watches are not inexpensive, they are often seen as a wise investment. In fact, over the past two years, Rolex watches have outperformed numerous other investments, including stocks, bonds, and gold.
Rolex is one of the most recognizable brands in the world, and their watches are synonymous with quality and luxury. The company’s commitment to excellence has earned them a loyal following, and their watches often hold their value very well. In fact, many Rolex models appreciate in value over time, making them a wise investment for those looking to grow their portfolio.
Over the past two years, the global luxury watch market has seen strong growth. This has been driven largely by demand from Asia, where there is a growing appetite for high-end timepieces. While all luxury brands have benefitted from this trend, Rolex has outperformed many of their competitors.
In 2017, Rolex produced a record number of watches, and their sales increased by 8%. This was followed by another strong year in 2018, with sales up 7%. These increases are even more impressive when you consider that the overall Swiss watch market saw flat or declining sales during this period.
Rolex’s ability to outperform the overall market is a testament to the strength of their brand. Their watches are prized by collectors and enthusiasts around the world, and they have a reputation for quality and excellence that is unrivalled in the industry. For those looking for a luxury watch that will hold its value over time, Rolex is an excellent choice.
